In times past, door-to-door delivery was the true forte of dairy farms operating in their home markets. The dairy delivery van bedecked in the “Moha” colours serviced households in the Rhine-Main region in the late nineteen fifties. Moha had been operating from their home in the heart of Hesse, when - in 1951 - the large Moha creamery opened its doors east of the Frankfurt-Sossenheim train station and was able to utilise the multi-track marshalling station. The facility was used to fill tank cars that were sent to Sossenheim from all over the country, as Moha was the only creamery in the Federal Republic of Germany that was licensed to operate nationwide for the US Army. At the time, the “Moha” brand of ice cream produced by the Hessians was competing against the juggernauts of Langnese and Schöller, who had begun to scoop up ever larger portions of the growing ice cream market. 1985 brought the demise of Moha – brand and company disappeared from the realm of consumer goods in the Federal Republic.

Driver's cab, superstructure, and blinds papyrus white. Interior blue grey, chassis and cardan part baby blue. Milk bottle insert papyrus white. Wheel rims baby blue. Carmine red “moha” lettering on the sides and “Milch” lettering in baby blue. Carmine red “moha” lettering and baby blue notice “Milchversorgung Frankfurt/Main” on the doors of the driver's cab. Tail lights imprinted carmine, headlamps hand-painted silver. Radiator grille black with silver ornamental trim and Borgward diamond.